Story
Covid-19 started it all
"Support Da Locals" originated during the COVID-19 pandemic, rooted in my background in photography, videography, and graphic design. Initially launched in Honolulu, Hawaii, the initiative aimed to provide online solutions, particularly supporting struggling local businesses, with a focus on food merchandisers.
The phrase "Support Da Locals" holds cultural significance, derived from the Hawaiian Pidgin Language. This language, developed during the 1800s, played a crucial role in communication during the kingdom era. King Kamehameha embraced a diverse community, including individuals of Portuguese, Spanish, Japanese, Korean, Chinese, Laotian, Cambodian, Filipino, and other backgrounds working in sugarcane plantations.
As "Support Da Locals" evolves into version 2.0, With a new playground; New York City.
It continues to embody the spirit of community and mutual encouragement. With its roots in Hawaii's unique history and cultural diversity, the initiative aims to further empower local talents and businesses, fostering a sense of unity and support within the community.
Specializes in Social Media and Content Creation.
I have been practicing photography for over 10 years, with additional skills in videography, and graphic design.
The majority is in the automotive industry.
I started an automotive lifestyle brand called: Hiddenpalmtree which significant track record of success on social media with a presence globally.
During my presidency at Hawaii Student Entrepreneurs, Shilder College of Business, University of Hawaii, I advised student businesses from launching a business to building a functional online website.
I've taken a step further during the pandemic to launch my own digital marketing consultancy firm; Support Da Locals in 2021
Moving to NYC, Taking that First Step.
During my time in Honolulu, I initiated Support Da Locals with the aim of devising online solutions for small businesses, primarily focusing on food merchandisers. However, as I explored further opportunities, I felt compelled to relocate to the mainland U.S. for the chance to expand my business and acquire new skill sets.
Upon moving to NYC in 2021, I spent a year working in corporate as an agency recruiter within Financial Services, specifically in Wall Street Investment Banking, all while nurturing my entrepreneurial ventures on the side. However, my passion for content creation and the social media sphere drove me to make a significant decision. Consequently, in March 2023, I made the conscious choice to transition entirely, stepping down from my corporate role and relaunching myself as a freelance photographer and content creator.
One VIRAL VIDEO that changed my life forever.
After transitioning from my role as an Agency Recruiter, I made a deliberate choice to harness all my talents and channel them into social media.
Creating a TikTok account @nycasher was my first step, aimed at showcasing my diverse skills to establish credibility as a content creator. Seeking to connect with New York City's vibrant talent pool, I organized a free photoshoot event at Washington Square Park. The resulting video went viral, drawing over 100 participants within the first month. The success of the @nycasher TikTok account has laid a strong foundation, setting the stage for exponential growth as a creator.
Buoyed by this success and the extensive networks I've built, I'm poised to evolve into the next leading content creation marketing firm. My vision extends beyond offering photography, videography, and consulting services
— As a Creatorpreneur, I aim to provide a spectrum of creative solutions to meet diverse needs.